Grand Theft Auto VI (GTA 6) isn’t even out yet, but its mere existence is already making waves in the gaming and financial worlds. Rockstar Games’ parent company, Take-Two Interactive, is riding an all-time high in stock value—all thanks to the insane anticipation surrounding the upcoming blockbuster.
With rumors of a $100 price tag, concerns over affordability, and fans dissecting every pixel of the first trailer, one thing is clear: GTA VI is a financial juggernaut before its release.

Why Take-Two’s Stock Is Soaring
Take-Two’s shares have surged as investors bet big on GTA VI becoming one of the highest-grossing entertainment products of all time. The game’s official release is still slated for Fall 2025, but the hype train has already left the station.
Key factors driving investor confidence:
- Unmatched Demand – GTA 6 is arguably the most anticipated game ever, rivaled only by The Elder Scrolls VI.
- Potential Record-Breaking Sales – Analysts predict it could outsell GTA V (190+ million copies).
- Pricing Speculation – Rumors of a $100 base price haven’t deterred excitement.
What’s Next? A Major Earnings Call & New Trailer
All eyes are on Take-Two’s May 15 earnings call, where investors (and fans) hope for new details. While the company likely won’t drop a trailer mid-call, many expect a second GTA 6 trailer shortly before or after the event.
Rockstar’s marketing strategy is deliberate—slow, controlled reveals to keep hype at a fever pitch. But with fans analyzing every frame of the first trailer, the demand for fresh footage is at an all-time high.
Will GTA 6 Really Cost $100?
The rumored $100 price tag has sparked debate, but Take-Two isn’t sweating it. If any game can justify a premium, it’s Grand Theft Auto VI—given Rockstar’s reputation for massive, polished, genre-defining experiences.
Still, if this becomes the new standard, it could reshape gaming pricing forever.
Also, Read
- GTA 6’s Rumored $100 Price Tag Sparks Debate – Is It Fair?
- GTA 6 PC Version Likely Delayed – Why Fans Are Disappointed
- GTA 6 Release Date Announcement Rumored to Be Imminent
The Hype Is Only Beginning
Even without a confirmed release date, Grand Theft Auto VI is already a financial phenomenon. Whether it’s stock surges, trailer breakdowns, or pricing debates, one thing is certain: This is just the beginning.
Are you ready for Grand Theft Auto VI? Do you think it’s worth a $100 price tag? Let us know in the comments!