AMD Reportedly Raises Radeon GPU Supply Prices by 10% Starting July
AMD has reportedly notified its add-in-board (AIB) partners of a new price increase on Radeon graphics card components. According to supply chain sources cited by Board Channels, the company will raise the supply price of GPU core and GDDR memory bundles by around 10%, with the new pricing taking effect in July 2026.
The notice has been sent to several major partners, including Sapphire, ASUS, Vastarmor, and XFX. This marks AMD’s second price adjustment in 2026 as memory costs continue to climb.
Why Prices Are Going Up
The root cause is a global GDDR memory supply shortage. Since late 2025, demand from AI data centers has surged, with much of the DRAM production capacity being prioritized for AI server infrastructure. As a result, GDDR6 spot prices have jumped from roughly $2.50 per GB to $7.50 per GB —a threefold increase.
In 2025, AMD was able to keep prices stable through long-term agreement pricing. But with those contracts now expired and memory costs continuing to rise, the company has been forced to adjust its supply pricing.
What This Means for Consumers
A 10% increase in supply prices does not necessarily mean retail prices will go up by the same amount overnight. The GPU and memory bundle is only one part of a graphics card’s total cost, and AIBs, distributors, and retailers will ultimately decide how much of the increase to pass on to buyers.
However, given that Radeon sales have been sluggish, partners may be cautious about raising prices too aggressively. That said, the cost increase will inevitably flow through the supply chain to some extent.
Not an Isolated Move
NVIDIA recently raised supply prices on its RTX 5090 and 5090 D v2 cards for similar reasons. With both major GPU vendors adjusting prices, the second half of 2026 is shaping up to be challenging for DIY PC builders.
Also, Read
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- ASUS ROG Astral RTX 5090 Edition 20 Priced at €5,799 in Europe
- Sony Drops PC from PlayStation Strategy, Puts AI Front and Center in Annual Report
Should You Buy Now?
If you’ve been considering a Radeon RX 9000 series card, the current pricing may be more favorable than what’s coming. While it’s unclear how much of the 10% hike will reach store shelves, the trend is clear: memory costs are not going down anytime soon.
Source: boardchannels