Recent concerns about Grand Theft Auto VI potentially launching at a $100 price tag have been partially addressed by Take-Two Interactive. During the company’s latest earnings call, CEO Strauss Zelnick downplayed fears that upcoming U.S. tariffs would force a major price hike—at least in the short term.
What Take-Two Actually Said
Zelnick acknowledged tariff uncertainties but expressed confidence that Grand Theft Auto 6’s pricing wouldn’t be “meaningfully affected” in the immediate future. His exact words:
“Our guide is for the next 10 months… and it’s very difficult to predict where tariffs will land. We feel reasonably confident that our guide wouldn’t be meaningfully affected unless tariffs ran off in a very different direction.”
This suggests that while $70 remains likely, a $100 standard edition isn’t guaranteed—yet.
Why This Matters
- Industry trends (Nintendo, Xbox raising prices) had fans worried
- Tariff impacts could still influence future pricing
- Rockstar’s history suggests premium pricing, but not necessarily $100
Fan Reactions: Relief with Caution
While many are glad a $100 launch seems less likely, some remain skeptical:
- “They’ll just sell a ‘Deluxe Edition’ for $100 instead.”
- “If any game could justify $100, it’s Grand Theft Auto 6—but I’d rather not test that theory.”
- “This doesn’t rule out microtransactions filling the gap.”
Also, Read
- Take-Two Plans 4 Remasters to Fill the GTA 6 Wait – Which Games Could Return?
- GTA 6 Delay Isn’t a Setback – It’s Rockstar’s Best Decision
- GTA 6 Confirmed as Rockstar’s Biggest Game Ever – What We Know
What’s Next?
With GTA 6 still slated for May 2026, pricing details will likely emerge closer to launch. For now, Take-Two’s comments offer cautious optimism—but the final call rests with Rockstar.
Would you pay $100 for GTA 6 if it delivered an unmatched experience?