As Grand Theft Auto VI’s May 2026 release approaches, one burning question dominates discussions: how much will it cost? With major publishers like Microsoft raising game prices to $80, fans worry Rockstar’s next blockbuster could follow suit—but a recent comment from Take-Two’s CEO has sparked cautious optimism.
What Take-Two’s CEO Said
Strauss Zelnick addressed pricing concerns during an earnings call, emphasizing value over price tags:
“We want to deliver way, way, way more value to a consumer than whatever that consumer pays… That’s our focus, not on what the top line price is.”
While not a direct confirmation, this suggests Take-Two might not rush to match Microsoft’s $80 standard—at least not for Grand Theft Auto 6.
Why Fans Are Nervous
The gaming industry’s shift toward $70-$80 games has left players wary:
- Microsoft recently announced $80 games starting late 2024
- Take-Two was among the first to adopt $70 pricing this generation
- GTA 6’s unprecedented hype could justify a premium cost
Mixed Reactions From Fans
The debate is split:
- “They could charge $200 and people would buy it.”
- “I don’t trust Take-Two—they’ll find a way to maximize profits.”
- “If any game is worth $80, it’s GTA 6.”
Also, Read
- GTA 6 – Flying Cars Became Reality Before GTA 6’s Release
- The Great GTA 6 Length Debate – How Much Game Is Too Much?
- GTA Fans Are Obsessed With This Nostalgic Cop Game Taking Steam By Storm
The Bottom Line
While Zelnick’s comments hint at restraint, Grand Theft Auto 6’s final price remains unknown. One thing’s certain: millions will buy it regardless.
Would you pay $80 for Grand Theft Auto 6, or is that too steep?