GTA 6 “Deserves” to Cost $100
The debate over the potential price of Grand Theft Auto VI has reached a fascinating new voice. Jay Klaitz, the actor who brought the iconic strategist Lester Crest to life in Grand Theft Auto V, has shared his thoughts, and he believes a premium price tag for the sequel is more than justified.
With industry analysts predicting that GTA 6 could break the standard $70 price point, Klaitz was asked in an interview with The Escapist if he thought the game deserved to be the industry’s first $100 title. His response was a clear and reasoned “yes.”
Klaitz pointed to the immense effort behind a Rockstar Games production to justify his stance. He highlighted the extensive motion-capture work and the many years of development that go into each title. “They finished GTA V and then started on GTA VI more or less immediately thereafter,” he noted, emphasizing the long gestation period for these blockbuster games.
His argument extends beyond the initial purchase. Klaitz suggested that when you buy a Grand Theft Auto game, “you’re almost buying multiple games when you buy the one.” This refers to the massive single-player campaign, the inevitable downloadable content, and the years-long support for a sprawling online mode like GTA Online, all of which are expected to continue with GTA VI.
However, Klaitz also demonstrated an understanding of the other side of the argument. He acknowledged the importance of making games accessible to a wide audience, stating, “I get that side of the argument too, to make it affordable for folks. That’s cool too.” Despite this, he firmly concluded that the quality and scope of the next Grand Theft Auto entry “warrants” the speculated $100 price.
This insider perspective adds a new layer to the ongoing discussion. While a voice from within the GTA family sees the value, the wider community remains cautious. Interestingly, a recent survey suggested that Rockstar might actually make less money by pricing the standard edition above $70, as a higher cost could deter a significant number of potential buyers.
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For now, the official price remains a mystery. Whether Rockstar and parent company Take-Two Interactive will stick to the industry standard or pioneer a new premium tier is one of the many questions fans are eagerly waiting to have answered.