GTA 6 Aims to Be “Largest Game Launch in History,”
Rockstar Games has set astronomically high expectations for Grand Theft Auto VI, briefly calling its upcoming release “the largest game launch in history” in a recent job advertisement. The phrasing was quickly removed, but not before it was seen and documented by eager fans.
The claim appeared on Rockstar’s official careers page within a listing for a Lead Software Engineer. The role focused on ensuring the technical infrastructure could support a smooth launch for what is arguably the most anticipated video game of all time.
The original text stated the candidate would work on the platform supporting “what will be the largest game launch in history,” ensuring it can scale for “millions of players worldwide.” This line has since been edited out of the listing, suggesting Rockstar may have intended to keep its internal confidence under wraps.
While bold, many industry analysts would agree the statement isn’t far-fetched. Grand Theft Auto V has sold over 200 million copies since its 2013 release, and the trailer for GTA VI became the most-viewed video game reveal on YouTube within 24 hours.
Rumors have swirled for years about the game’s record-breaking development budget, with some estimates placing it as high as $1 to $2 billion when factoring in marketing costs. This investment would make it one of the most expensive entertainment products ever created.
The mention of the “launch” could refer to several things: the sheer number of expected players on day one, the unprecedented sales projections, or the global marketing campaign that will accompany the release. The term “launch” in modern gaming also encompasses the online functionality, which will be critical for GTA VI’s long-term success.
Currently, GTA VI is scheduled to launch in the fall of 2025 for PlayStation 5 and Xbox Series X/S consoles. Rockstar has confirmed a story centered on two protagonists, Jason and Lucia, in a Vice City-inspired setting.
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While the edited job ad is a minor detail, it offers a fascinating glimpse into the immense scale and pressure surrounding the development of GTA VI. The world will be watching to see if it can truly become the biggest entertainment launch ever.