The $100 Rumors Heating Up
With Grand Theft Auto VI’s May 2026 release approaching, rumors about its pricing have intensified. Multiple industry sources suggest Rockstar Games may set the base price at $100—a significant jump from the standard $70 for AAA titles. While unconfirmed, this speculation has divided fans and drawn sharp criticism from market experts.
Analyst: Higher Price = Strategic Risk
Rhys Elliott, market analyst at Alinea Analytics, told Wccftech that a $100 launch price would be a “bad idea” for three key reasons:
Threatening the GTA Online Cash Cow
Elliott emphasizes that Rockstar’s real revenue driver is GTA Online’s recurring spending. A $100 barrier could shrink the player base at launch, limiting long-term profits. He notes:
“Limiting GTA 6’s total addressable audience to make a quick buck wouldn’t be smart… especially during a global cost-of-living crisis.”
Risking Player Migration From GTA 5
GTA VI faces unprecedented competition: its own predecessor. Elliott warns a high price could deter players from abandoning the thriving GTA 5 ecosystem:
“Players not budging from GTA 5 is one of GTA 6’s biggest threats… It’s competing with TikTok, Netflix, and its predecessor.”
Undercutting Premium Editions
A $100 base price leaves little room for tiered editions. Elliott suggests a smarter approach:
“Rockstar can charge $120 for a premium edition with early access and bonuses. Wealthy players will pay—it’s the norm.”
The Tiered Pricing Solution
Elliott argues Rockstar should follow industry standards:
- $70 base game to maximize adoption
- $100–$120 premium editions with exclusives (e.g., early access, in-game currency)
This protects GTA Online’s growth while monetizing dedicated fans. Charging $100 universally, he warns, prioritizes short-term gains over long-term player engagement.
Also, Read
- GTA 6 Story Length Leak – 75-Hour Campaign Confirmed as Rockstar’s Longest Ever
- GTA 6 Online Age Checks Leaked – UK Players May Need ID for Social Features
- GTA 6 Pricing Leak Eases Fears – £70 Standard Edition Confirmed, No $100 Tag
When Will We Get Official Pricing?
Rockstar remains silent on pre-orders and pricing. Most analysts expect details by late 2025 as the May 26, 2026 launch on PS5/Xbox Series X|S nears. Until then, Elliott’s advice is clear:
“While ‘higher price = more revenue’ seems logical, zooming out reveals the business risks.”