EA Rejects $80 Pricing for Battlefield 6, Vows to Maintain $70 Standard
Electronic Arts has officially quashed rumors of a price increase for Battlefield 6, confirming the flagship shooter will launch at the industry-standard $70 price point – not the speculated $80+. The announcement comes days before the game’s highly anticipated multiplayer reveal on July 31, reinforcing EA’s commitment to accessibility amid growing industry pressure to raise costs.
Rumors vs. Reality
Recent reports suggested Battlefield 6 would follow Nintendo and Microsoft’s move toward $80 AAA pricing, citing European listings (€80 ≈ $87). However, during EA’s Q1 2025 earnings call, CEO Andrew Wilson unequivocally stated:
“We maintain a broad pricing strategy… no dramatic changes planned yet.”
He emphasized EA’s multi-tiered approach (free-to-play to premium editions) while explicitly ruling out near-term hikes.
Industry Context: The $80 Experiment Falters
EA’s decision contrasts sharply with competitors:
- Nintendo faced criticism for pricing Mario Kart World at $80
- Microsoft backtracked on plans for $80 Outer Worlds 2 after backlash
Wilson’s stance signals EA’s reluctance to risk alienating players for a franchise needing redemption after Battlefield 2042’s rocky launch.
Why $70 Matters
As EA’s most critical 2025 release – developed by DICE, Criterion, and Ripple Effect – maintaining trust is paramount:
- Pre-launch hype: 500K+ Steam wishlists pre-reveal
- Competitive pressure: Call of Duty: Black Ops 7 also confirmed at $70
- Player retention: Avoiding price-driven backlash preserves momentum
The move doesn’t rule out future increases (e.g., if GTA 6 normalizes $80), but for now, EA prioritizes stability.
Also, Read
- Battlefield 6 Leaked Skins Reveal Military-First Approach Amid BR Rumors
- Battlefield 6 File Size Leak – Surprisingly Small Beta, But Full Game May Hit 100GB+
- Battlefield 6 Reveal Trailer Unleashes Explosive Modern Warfare
What’s Next
All eyes turn to July 31 for:
- First Battlefield 6 multiplayer gameplay
- Confirmation of free-to-play battle royale (Lyndon Beach)
- Potential beta dates and pre-order details
With pricing fears alleviated, the focus shifts to whether DICE can deliver a technical revival.