The RTX 5090 Quietly Vanishes from NVIDIA’s Own Store
NVIDIA’s GeForce RTX 5090 has disappeared from the selectable GPU models on the company’s US Marketplace. The change was first spotted by users who noticed the flagship Blackwell card was no longer listed among the available filters. The RTX 5090 remains on NVIDIA’s main GeForce product website, where specifications and buying information are still accessible, but the Marketplace removal is a significant signal that the card’s retail presence is shrinking.
NVIDIA has not publicly announced the discontinuation of the RTX 5090—yet. But the writing appears to be on the wall.
Retailers and Partners Report the End of New GB202 Allocations
The Marketplace removal follows a series of reports pointing to the same conclusion. Earlier this week, Micro Center changed its RTX 5090 listings to “Not Carried,” a status that differs from a simple out-of-stock notice. It suggests the retailer does not intend to replenish those products. That change came after leaks from MEGAsizeGPU and Benchlife indicated NVIDIA was redirecting GB202 allocations away from GeForce products.
PC Games Hardware has now published its own report based on multiple independent sources from distribution, retail, and NVIDIA’s OEM and ODM partner network. According to the publication, NVIDIA is no longer allocating new GB202 processors for the RTX 5090. Board partners can continue manufacturing cards using chips already delivered, but they reportedly cannot obtain additional allocations. The report also covers the RTX 5090 D and RTX 5090 D V2 models sold in China.
What This Means for Gamers
The reported shift would reserve future GB202 supplies for professional RTX PRO graphics cards and AI products. NVIDIA has already introduced the RTX PRO 5500 with 21,760 CUDA cores—matching the RTX 5090’s core count—but equipped with 84GB of GDDR7 ECC memory instead of 32GB. For NVIDIA, the calculus is simple: a professional card with more memory commands a far higher price and serves the booming AI market. Gamers are, increasingly, an afterthought at the very top of the stack.
Prices have already reacted. PC Games Hardware recorded a starting price of €6,699 for an available RTX 5090 in Germany on October 15, nearly double its January 2026 reference price of €3,400. The publication estimates that remaining cards could eventually reach €10,000 if recent price increases continue—though that remains a projection, not a confirmed market trend. In the US, we’ve seen Micro Center list the ASUS RTX 5090 Edition 20 at $11,999, and AI firms are buying cards by the pallet, further straining supply.
No Official Word from NVIDIA
NVIDIA has not publicly explained the Marketplace removal or confirmed an end-of-life date. PC Games Hardware reports that its request for a statement remained unanswered, and so did requests from other publications. The company’s recent public messaging has focused almost entirely on AI and data center products, with no new GeForce announcements at Computex or GTC.
Also, Read
- NVIDIA Reportedly Discontinuing RTX 5090, GB202 GPUs Reserved for RTX PRO Series
- ASUS Promotes ProArt RTX Spark Mini-PC for Gamers, Claims 100+ FPS at 1440p
- Steam Hardware Survey: RTX 5070 Becomes Most Popular GPU, 32GB RAM Overtakes 16GB
The Bottom Line
The RTX 5090 may not be officially discontinued, but the evidence is mounting that its days as a readily available consumer product are over. Between the Marketplace removal, Micro Center’s “Not Carried” status, and reports of zero new GB202 allocations for GeForce, the card is effectively being phased out. For gamers who wanted a flagship Blackwell GPU, the window has likely closed. The RTX 5090 is becoming a collector’s item—and a very expensive one at that.
Source: NVIDIA, pcgameshardware