In a surprising turn for the graphics card market, NVIDIA’s GeForce RTX 5070 is now selling below its manufacturer’s suggested retail price (MSRP) in Germany, marking the first significant price drop for the RTX 50 series since its launch. The card, which debuted at €649 in March, is now available for just €589—a nearly 10% reduction that suggests the GPU market may finally be stabilizing after years of inflated pricing.

Breaking Down the Price Cuts
The price adjustments aren’t limited to the base RTX 5070 model. Its more powerful counterpart, the RTX 5070 Ti, has also seen a modest reduction, now selling for €844.90 compared to its €879 launch price. These price drops come as a breath of fresh air for European gamers, who have endured persistently high GPU costs for years. However, the reprieve hasn’t extended to NVIDIA’s flagship models—the RTX 5080 and 5090 remain stubbornly above MSRP, with the latter frequently selling for over €2,000.
Why Are Prices Finally Dropping?
Several key factors are contributing to this pricing shift:
- A Stronger Euro: The euro has gained around 6% against the U.S. dollar over the past six weeks, reducing import costs for European retailers.
- Improved Availability: Supply chain disruptions that plagued earlier RTX 50-series launches have begun to ease, leading to better stock levels.
- Cooling Demand: The initial wave of early adopters has subsided, forcing retailers to adjust prices to attract more budget-conscious buyers.
589€ 😀 pic.twitter.com/pKE3gqzpy2
— RawMango (@mango_raw) April 23, 2025
Is This a True Bargain or Just a Correction?
While the price drops are welcome, some industry analysts argue that NVIDIA’s MSRPs were set too high from the start. The current “discounts” may simply reflect a market correction rather than a genuine bargain. Still, for gamers who have been waiting for a more reasonable price point, the RTX 5070 at €589 represents one of the better values in the current generation.
What This Means for Buyers
- Mid-Range Buyers Win: The RTX 5070 at €589 is now a solid option for 1440p gaming.
- High-End Still Overpriced: The RTX 5080 and 5090 remain prohibitively expensive for most.
- Future Trends: If stock continues to stabilize, further price drops could be on the horizon.
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This pricing shift suggests that the GPU market may finally be moving toward normalization after years of shortages and inflated costs. While high-end cards remain overpriced, the RTX 5070’s price drop is a positive sign for budget-conscious gamers. Whether this trend continues will depend on supply chain stability and broader economic factors—but for now, German PC builders have reason to celebrate.