GTA 6 is now just three months away, and the marketing machine is finally starting to rumble to life. Sony has quietly dropped a new “It Happens on PS5” advertisement that gives fans another brief look at Rockstar’s upcoming blockbuster. While the trailer has sparked some excitement, it has also reignited a firestorm of criticism over PlayStation’s controversial disc-less future.
A Fresh Look at Vice City
The one-minute promotional video, which also highlights upcoming titles like Marvel’s Wolverine and God of War: Laufey, features several snippets of GTA VI. The most notable moment comes from a clip that originally appeared in GTA VI‘s second trailer, showing Jason scrambling in the back of a getaway car while Lucia drives.
But this version is different. Fans have noticed that the ad is full screen—the black cinematic letterbox bars have been removed, revealing previously hidden details on the sides of the frame. The lighting and color grading also appear slightly different, with reduced contrast compared to the original Rockstar trailer.
Another brief clip shows Jason riding a motorcycle as a plane passes overhead. And crucially, a new trunk-closing sound effect has been added to the scene—a small detail that fans have latched onto with surprising enthusiasm. “Yup, that sounds like a trunk closing alright,” one fan commented. “We’re so desperate for GTA 6 marketing that a trunk closing sound is exciting,” another admitted.
The Backlash That Won’t Go Away
Yet for all the excitement, the comments section of the new ad tells a different story. Fans have “brigaded” the video with criticism over Sony’s announcement that it will end physical disc production in January 2028—a move that has sparked a major consumer backlash.
“Discs used to happen on PS5,” one viewer wrote, echoing a sentiment shared by thousands. “Greed has no limits,” another added. The protest has been so widespread that the “Don’t Kill the Disc” movement has garnered a six-figure petition.
This controversy hits particularly close to home for GTA VI fans, as Rockstar has already confirmed that physical editions of the game will not contain a disc—only a download code. Sony’s disc decision has only amplified those frustrations.
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- GTA 6: An Extended Look on Netflix Confirms New Trailer, How to Watch for Free, and Runtime
What This Means for GTA VI’s Marketing
This PlayStation ad appears to be part of a carefully coordinated marketing push ahead of the much larger “Extended Look” premiering on Netflix on August 27. That showcase is expected to feature over 20 minutes of footage and will be Netflix’s first-ever partnership with Rockstar Games.
For now, the “It Happens on PS5” ad serves as a reminder that even as excitement for GTA VI builds, the broader conversation around gaming’s digital future continues to divide the community. And with the game’s November 19 release date approaching, these debates show no signs of cooling down.