In a move that shocked the GTA 6 gaming community, Sony Interactive Entertainment announced a $50 price increase for all PlayStation 5 models in the United States effective August 21, 2025. The company cited “challenging economic environment” as the reason for the hike, marking the first price increase since the console’s 2020 launch and directly impacting fans preparing for GTA VI‘s May 2026 release.

New PS5 Pricing Structure
Model | Old Price | New Price | Increase |
---|---|---|---|
PlayStation 5 Standard | $499.99 | $549.99 | +$50 |
PlayStation 5 Digital | $449.99 | $499.99 | +$50 |
PlayStation 5 Pro | $699.99 | $749.99 | +$50 |
Accessories and other markets remain unchanged for now. |
Why This Hurts GTA 6 Fans Specifically
With GTA 6 confirmed as a PS5/Xbox Series X|S exclusive (no PS4 version), the price increase creates additional barriers:
- Budget Disruption: Many fans were saving for both console and game
- Timing Suspicion: Hike occurs just 9 months before GTA VI‘s launch
- No Alternatives: Xbox Series X remains at $499, but GTA fans often prefer PlayStation for historical benefits
As one frustrated fan noted: “I’d be having a sale right before GTA 6, not amping up prices!”
Fan Reactions: Anger and Strategic Planning
Social media exploded with criticism:
- The Angry: “Sony exploiting GTA VI hype to squeeze fans”
- The Prepared: “Knew tariffs were coming so I bought mine during summer”
- The Defected: “This is why I’m getting Xbox Series X instead”
The general consensus: The move feels like opportunistic timing rather than pure economic necessity.
How to Still Afford Your GTA 6 Setup
For those determined to play day-one:
- Buy Used: Pre-owned PS5 markets may see temporary discounts
- Bundle Deals: Wait for Black Friday 2025 (likely post-hike discounts)
- Trade-Ins: GameStop and retailers offering boosted credit for old consoles
- Payment Plans: Retailer installment options (Amazon, Best Buy)
The Bigger Picture: Industry Trend or Isolated Move?
- Sony’s Justification: “Global economic challenges” (despite easing supply chains)
- Microsoft’s Position: No announced price changes for Xbox Series X|S
- Historical Context: PS4 received price cuts over time, not increases
This suggests Sony may be testing price elasticity ahead of the PS6 generation.
Also, Read
- GTA 6 Scam Alert – Fake “Alpha Access” Ads Target Eager Fans
- GTA 6 Story Mode Rumored to Smash Records with 75-Hour Campaign
- GTA 6’s Biggest Rival Is Its Own Predecessor, Analysts Reveal
Key Takeaways
- Act Soon: Prices effective August 21 – last chance at current pricing
- Consider Alternatives: Xbox Series X offers equal GTA VI performance at $499
- Watch for Deals: Holiday 2025 sales likely despite increase
- GTA 6 Price Unknown: Rockstar hasn’t announced game pricing ($70 expected)
GTA 6 launches May 26, 2026, on PS5 and Xbox Series X|S. PC version expected later.