In a dramatic shift for the GPU market, the NVIDIA GeForce RTX 5070 Ti appears to have reached an abrupt end of life. According to a report from hardware reviewer Hardware Unboxed, ASUS— NVIDIA’s largest board partner—has stated that NVIDIA has stopped supplying GPUs for this model and has no plans to resume production.
This move, driven by severe memory shortages and a new allocation strategy, is causing immediate scarcity and sharp price increases for affected models, reshaping the available options for PC builders.
The Official Word from the Supply Chain
At CES 2026, ASUS representatives informed Hardware Unboxed that the RTX 5070 Ti is “currently facing a supply shortage” and has been placed into “end of life” (EOL) status. “ASUS has no plans to produce any more 5070 Ti models from this point forward. What is currently on store shelves is it from them,” the report stated.
This aligns with earlier leaks about NVIDIA’s revised allocation, which prioritizes the highest-tier model within each memory category. With the RTX 5080 now serving as the primary 16GB model in active production, the 5070 Ti has been phased out. The report also confirms the RTX 5060 Ti 16GB is on the same path, with ASUS halting its production as well.
Immediate Market Impact: Soaring Prices and Vanishing Stock
The cessation of supply has an immediate and painful effect on the market. Retailers have been unable to source new RTX 5070 Ti stock for weeks. Consequently, prices for remaining units are skyrocketing:
- In the U.S., prices have jumped from around $730 in November to over $830.
- In Australia, prices rose from $1,200 AUD to approximately $1,400 AUD.
GPU Price right now
The RTX 5060 Ti 16GB is seeing similar inflation, climbing from $400 to over $500 as stock dries up. Even the remaining 8GB variants of the RTX 5060 and 5060 Ti are expected to see price hikes of around 20% due to higher supply chain costs.
NVIDIA’s Response and the Bigger Picture
In response to the report, NVIDIA provided a brief statement to other outlets, saying, “We continue to ship all GeForce SKUs and are working closely with our suppliers to maximize memory availability.” This suggests that while allocation is severely constrained, the company has not formally discontinued the SKUs at a corporate level, leaving the final decision with partners like ASUS.
Also, Read
- GPU Maker Reveals Hidden Cost – Each HDMI Port Adds $1, Mostly in Licensing Fees
- Unexpected Trend – DDR3 Motherboard Sales Jump 200-300% in Budget PC Market
- NVIDIA May Prioritize 8GB RTX 5060 GPUs, Reducing Supply of Higher VRAM Models
This situation also sheds light on the rumored RTX 50 SUPER refresh. Hardware Unboxed reports that the series, originally slated for CES 2026, was scrapped or postponed indefinitely, frustrating board partners. With memory constraints unlikely to ease soon, NVIDIA appears to be streamlining its lineup to focus on a fewer number of models, with the RTX 5080 and 5090 becoming the primary high-VRAM options for consumers.
Source: hardwareluxx