Intel Confuses Gamers – New Xe3 Tech is Still “B-Series,” Not “Celestial”

Intel’s Xe3 Graphics Naming Scheme Just Got More Confusing

If you’ve been trying to follow Intel’s plans for its Arc graphics, you’re not alone. The chipmaker recently unveiled an updated roadmap, and instead of providing clarity, it has left tech enthusiasts and gamers scratching their heads. The central point of confusion revolves around the future of its graphics architectures and a delayed name change everyone was expecting.

Intel Confuses Gamers - New Xe3 Tech is Still "B-Series," Not "Celestial"
Intel Confuses Gamers – New Xe3 Tech is Still “B-Series,” Not “Celestial”

For years, Intel’s plan seemed straightforward. The first-generation Arc Alchemist was Xe, the upcoming Battlemage was Xe2, and the next-next-generation Celestial was Xe3. This clear progression, however, has been upended as Intel shifts its primary focus from discrete GPUs to integrated graphics within its system-on-a-chip (SoC) designs for processors like Lunar Lake and the upcoming Panther Lake.


The Heart of the Confusion: Xe3 is Here, But “C-Series” is Not

The main source of the recent confusion was a roadmap slide presented at the Intel Tech Tour. It showed that the upcoming Panther Lake processors would use an architecture called “Xe3.” According to the old naming convention, Xe3 should equal Celestial, which should mean a new “C-Series” of Arc graphics.

Instead, Intel placed Panther Lake and its Xe3 graphics under the existing “B-Series,” which is the branding currently associated with the older Battlemage (Xe2) architecture. This left everyone wondering: Is Celestial canceled? Is Xe3 not a major upgrade? The slide didn’t mention Celestial at all, blending SoC and discrete GPU plans into a murky picture.

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An Intel Fellow Steps In to Explain

To clear the air, Intel Fellow Tom Petersen was asked about the discrepancy during an interview with PCWorld. He confirmed that the architecture is indeed moving forward, but the product naming is a separate, more “complex” matter.

Petersen stated, “Xe3 is our next-generation architecture… and we’re using it in Panther Lake. So there’s no question about the architecture.” He directly addressed the naming issue, explaining that Intel decided to keep the B-series branding for Panther Lake to build on the established recognition of Battlemage names like the Arc B580.

“The way to think about it is… we’re not ready to move to ‘C’ yet—it’s just not the right time,” Petersen said. He then delivered the key clarification: “When we move to our next architecture, which we’ve also teased a bit—Xe3P—that will be when we make the naming change.”


What Does This Mean for You?

In simple terms, the technology inside is advancing, but the name on the box will stay the same for a little while longer. When you buy a Panther Lake laptop next year, it will likely feature “Intel Arc B-Series” graphics, but under the hood, it will be powered by the more advanced Xe3 architecture.

The “C-Series” name is being reserved for a future architecture currently teased. This could be a more powerful variant of Xe3, possibly for discrete GPUs, signaling a more significant generational leap worthy of a new letter.

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This decision appears to be a strategic move by Intel’s marketing team. It avoids confusing the market with too-frequent name changes and may also be a hint that discrete Celestial GPUs are still in the pipeline. By the time those high-power cards launch, the “C-Series” branding will be ready to make a grand entrance.

For now, the key takeaway is this: don’t judge an Intel GPU solely by its series letter. The next B-Series chip might just be packing the powerful Xe3 architecture you’ve been waiting for.

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