It’s been a long wait for Grand Theft Auto VI, but the finish line is finally in sight. With a release date of November 19, 2026 locked in, fans are counting down the days to Vice City. Yet, ahead of the game’s launch, it has lost one of its most impressive bragging rights.
Back in December 2023, the first GTA VI trailer broke the internet. Despite being released early due to a leak, it shattered YouTube’s 24‑hour view record in just 13 hours and went on to become the most‑watched video game trailer of all time. Across all platforms, it amassed 455 million views in its first day—a staggering number that cemented the game’s cultural dominance.
Now, that record has been broken. The trailer for Spider-Man: Brand New Day has officially dethroned GTA VI, pulling in a massive 718 million views across all platforms within its first 24 hours, according to tracking company WaveMetrix.
Spider-Man Swings to Victory
The new Spider-Man trailer—featuring a chaotic lineup of villains including The Hand, Scorpion, Boomerang, Tarantula, Sadie Sink’s mysterious new character, and even Frank Castle—clearly struck a chord with audiences worldwide. While the plot remains a mystery, the sheer spectacle and the beloved character’s return have proven irresistible.
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What This Means for GTA VI
Losing a record stings, but it’s unlikely to dampen the hype for GTA VI for long. Marketing is expected to ramp up significantly starting in May, with Take-Two Interactive’s next earnings call set for that month—a traditional launchpad for major GTA news. Many believe this is when pre-orders will open and the long‑awaited third trailer, hopefully showing raw gameplay, will finally drop.
The crown may have changed hands, but the race is far from over. With the full marketing campaign yet to begin, GTA VI will have plenty of opportunities to reclaim its spot atop the record books. For now, it’s a rare moment where Spider-Man swings higher than the king of open worlds.