The hype for Grand Theft Auto 6 (GTA 6) is undeniable, but excitement is now mixed with concern. After Rockstar delayed the game to May 2026, attention has turned to another pressing question: how much will it cost?

Why Fans Are Worried
Recent industry trends suggest a price hike is coming. Nintendo confirmed its top Switch 2 games will cost $80, and Microsoft is raising Xbox game prices to the same. Now, speculation is growing that GTA 6—one of the most anticipated games ever—could go even higher.
Analysts have floated $90 or even $100 as possible price points. If true, this would set a new standard for AAA game pricing—one that not all players are ready to accept.
The Take-Two Factor
The biggest red flag? Take-Two Interactive, Rockstar’s parent company, may have the final say on pricing. Recent comments from Borderlands developer Gearbox suggest that publishers, not developers, are increasingly calling the shots.
“I’ll tell you the truth, I don’t know [about pricing]. That is the truth.”
— Randy Pitchford, Gearbox CEO
This has fans nervous. If Take-Two pushes for a premium price, will Rockstar have a choice?
Mixed Signals from Take-Two
There’s some hope: Mafia: The Old Country, another Take-Two-published game, is launching at $49.99. This suggests not every major release will break the $70 barrier.
But GTA 6 is different. It’s a cultural phenomenon—one that could justify (in Take-Two’s eyes) a higher price tag.
How Fans Are Reacting
The debate is raging online:
- “I’d pay $100 for GTA 6, but then every studio will try it.”
- “If this happens, gaming becomes a luxury hobby.”
- “They’ll make billions from microtransactions anyway—why overcharge upfront?”
Also, Read
- GTA 4 Remaster Rumors Send Fans Into Frenzy – “This Is Our Year!”
- Liberty City in GTA 6? New Clues Spark Major Fan Theories
- GTA 4 Remaster Rumored for 2025 – A Silver Lining After GTA 6 Delay
What’s Next?
Until Rockstar or Take-Two confirms pricing, this remains speculation. But with two years until launch, the discussion isn’t going away.
Would you pay $100 for GTA 6? Or is this a dangerous precedent?