The status of NVIDIA’s GeForce RTX 5070 Ti graphics card has become shrouded in confusion following a series of contradictory statements from one of NVIDIA’s largest partners. ASUS has now issued a third clarification, directly walking back its earlier claim that the popular mid-range GPU was “end of life” (EOL) and discontinued.
This reversal, which contradicts on-the-record statements ASUS provided just days ago, highlights the extreme pressure and communication breakdowns occurring within the GPU supply chain as companies grapple with severe memory shortages.
A Timeline of Contradiction
The confusion began when hardware outlet Hardware Unboxed reported that an ASUS PR representative stated the RTX 5070 Ti and RTX 5060 Ti 16GB were in “end of life” status due to supply constraints, with no plans for further production. ASUS confirmed this wording when asked for clarification.
However, following NVIDIA’s own statement that “we continue to ship all GeForce SKUs,” ASUS changed its tune. In a new statement, the company blamed the earlier EOL designation on “incomplete information” from a representative. ASUS now asserts that neither model is discontinued and sales will continue, attributing scarcity to regional memory supply limits rather than a formal product termination.
What’s Really Happening in the Supply Chain?
This public back-and-forth points to a deeper, underlying reality. Independent reports from other sources, like HKEPC, detail NVIDIA’s new allocation strategy that prioritizes higher-tier models within the same memory class. Under this scheme, the 16GB RTX 5070 Ti and RTX 5060 Ti can see their shipment volumes drastically reduced in favor of cards like the RTX 5080 or cheaper 8GB variants.
RTX 50 Series GPU Price – AMAZON
The result is that these models can appear “dead” at retail—vanishing from shelves and becoming impossible for reviewers to sample—without NVIDIA or its partners officially killing them. This creates a disconnect between what is technically “shipping” in small numbers and what is practically available for consumers to purchase.
The Core Issue: Memory Dictates the Market
All parties agree on the root cause: a severe memory supply constraint. NVIDIA’s statement acknowledges it is “working closely with suppliers to maximize memory availability.” When a high-demand component like DRAM is scarce, manufacturers must make hard choices about which products get the limited supply, leading to internal confusion and contradictory public messaging.
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For now, the official line is that the RTX 5070 Ti lives on. However, the dramatic scarcity and soaring prices reported globally suggest that for most buyers, finding one at a reasonable price may remain as difficult as if it were formally discontinued. The situation underscores that in today’s market, a product’s official status matters less than the harsh economics of memory allocation.
Source: asus, HardwareUnboxed