PC builders and upgraders may want to factor in additional costs for core system components in the near future. A letter from a Chinese component distributor, Guangzhou Xinhongzheng Electronic Technology Co., Ltd., has warned its partners of imminent price increases for power supplies (PSUs) and CPU coolers, citing a sustained rise in the cost of raw materials.
The notice, shared within industry channels and reviewed by hardware media, points to increasing prices for essential metals like copper, silver, and tin as the primary driver. These materials are fundamental in manufacturing wiring, connectors, heat pipes, and radiators found in these components.
The PSUs and CPU Coolers Estimated Impact: 6-10% Higher Costs
According to the distributor’s letter, new orders placed after January 6th are subject to updated pricing. They estimate the cost increase for power supplies to be in the range of 6% to 10%, while CPU coolers could see a 6% to 8% rise. The notice further states that all promotional discounts and policies will be canceled starting February 1st.
Perhaps more notably, the letter claims that once this “normal pricing” resumes, over 90% of products will see an additional price adjustment on top of the new base cost, aligned with the same percentage ranges. This suggests the final price tag for consumers could see a compounded increase.
A Signal of Broader Supply Chain Pressure
While this specific notice comes from a single distributor and has not been independently verified as an industry-wide mandate, it serves as a strong indicator of the pricing pressures within the supply chain. When raw material costs rise, they eventually cascade down to affect manufacturing and, finally, retail pricing.
The distributor encouraged partners to place and reserve orders in January, noting that fulfillment would depend on existing inventory levels. This hints that availability could also become uneven if factories begin prioritizing orders based on the new pricing tiers.
What This Means for Your Next PC Build
For anyone planning a new PC build or an upgrade in the first half of 2026, this news suggests that budgeting for your power supply and cooling system might require a slightly larger allocation. The classic advice of “don’t skimp on the PSU” may carry a heavier financial weight.
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As always with supply chain fluctuations, the extent and timing of these increases at the retail level in different global markets may vary. However, this distributor’s warning is a clear sign that the period of stable or declining prices for these essential components may be coming to an end.
Source: Guangzhou Xinhongzheng Electronic Technology Co., Ltd., videocardz