In what appears to be either an elaborate internal joke or a bizarre website glitch, NVIDIA’s official US marketplace has listed a product called the “GeForce RTX 4040 BRICK Edition” – complete with product images showing an actual red clay brick. The surreal listing, which remained live for several hours, has sparked both confusion and amusement across the tech community.
Breaking Down the Bizarre Listing
The product page, which appeared on NVIDIA‘s authorized retailer marketplace, described the fictional RTX 4040 BRICK Edition GPU with suspiciously specific details:
- 8GB memory (comparable to real RTX 5060 specs)
- “Foundation-shaking performance” in the product description
- Standard brick dimensions (no PCIe slot compatibility mentioned)
While clearly satirical, the listing’s appearance on an official NVIDIA-affiliated platform suggests this was either:
- An internal test page that accidentally went live
- A prank by NVIDIA staff celebrating April Fools’… in June
- A hacked or compromised backend system
Why This “Release” Matters
Beyond the obvious humor, the incident highlights several industry truths:
- GPU sizes have indeed become brick-like (compare to RTX 4090 dimensions)
- 8GB VRAM remains a contentious spec in 2024
- Online marketplaces remain vulnerable to odd glitches
Tech sleuths noted the listing appeared alongside legitimate GPU offers from major retailers like Best Buy and Newegg, making its accidental inclusion all the more puzzling.
Also, Read
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- Modded GTX 970 Outperforms GTX 980 with 8GB VRAM – 2.7x Faster in 8K Tests
NVIDIA’s History of Easter Eggs
This isn’t the company’s first flirtation with humor:
- 2021’s “RTX 3070 Ti” paper launch memes
- Hidden game references in driver release notes
- “The Baked In” marketing campaign for oven jokes
However, this marks the first time a joke product has appeared on what’s normally a serious sales portal.
Source: NVIDIA